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Customer Letter – Apple: Why We Believe Encryption is Essential for Our Customers



"We've been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process. We know that some of you feel Apple has let you down. We apologize. There's been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we're making.


We've always wanted our customers to be able to use their iPhones as long as possible. We're proud that Apple products are known for their durability, and for holding their value longer than our competitors' devices.




Customer Letter – Apple



In Cook's letter, which is linked to in a special section on the Apple.com home page, the Apple chief restates his company's focus on consumer privacy, an issue touched upon during an interview with Charlie Rose earlier this week.


A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product. But at Apple, we believe a great customer experience shouldn't come at the expense of your privacy.


Our commitment to protecting your privacy comes from a deep respect for our customers. We know that your trust doesn't come easy. That's why we have and always will work as hard as we can to earn and keep it.


This letter seems to indicate China govt is not asking backdoor from Apple. Or could it be Apple is about to pull a google gesture? I am still puzzled by the fact iPhone 6 and iPhone 6 Plus is not launched in China 9/19.


On 16 February 2016, Apple Inc's chief executive officer Tim Cook penned an open letter to the company's customers, explaining that Apple was fighting a court order to access information on an iPhone that was used by one of the two shooters in the San Bernardino attack that left fourteen people dead:


While the above-quoted letter was posted to Apple's official web site, many people first encountered it on social media, and were therefore skeptical about its authenticity. However, the letter is real. The federal government has ordered Apple to unlock an iPhone belonging to one of the San Bernardino shooters so that they can access its contents:


Keeping all that in mind, more and more retailers are trying to figure out Apple's "secret sauce" when it comes to its retail experience, specifically when it comes to customer service, hoping to inspire the same degree of customer loyalty or "cult following" that Apple has.


In this post, I'll dissect some of the core elements that Apples uses to train its retail staff when it comes to delivering a great customer experience so that you as a small business retailer can walk away with some gems of how you can rethink customer service in your own store to inspire greater brand loyalty.


Now you don't have to follow the A.P.P.L.E. acronym letter-for-letter, in fact, tons of companies come up with their own acronyms describing their sales approach that best fit their brand and company.


The whole point of creating one though is that it's easy to recall and gives your staff a clear line of action to follow and fall back on as they encounter multiple types of customers, creating a consistent and branded experience.


The manual clarifies that they don't mean "sympathy," which is the ability to feel sorry for someone, but encourages, nay, demands that their staff put themselves in the customer's shoes and be empathetic towards them.


So anytime a customer comes in angry about their phone screen shattering, disappointed that the gadgets are too expensive, or frustrated with the latest OS upgrade and having lost their photos, Apple staff are taught to employ the "Three F's," which are:


Not only does this method disarm customers and open them up to consider making the purchase but it makes them curious about how the person they're talking to also felt the price was too high but found it was worth it. Clever, right?


Only Shopify lets you create customer profiles that unify online and in-store order history, preferences, and contact information. Use tags to build segmented mailing lists and increase customer lifetime value, make more relevant product recommendations, and more.


This final page will have some new options. The best one here is Chat. Select this, and you'll be paired with a customer support representative who you can work through the issue with.


If you don't want to talk to anyone, check out Apple's support website on your own. support.apple.com is their main support portal, and contains hundreds of articles on how to keep your devices running smoothly.


At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.


We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.


There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.


Email support is available in English, Japanese, and Chinese. Apple Books Partner Support responds to emails Monday to Friday, 7 a.m. to 5 p.m. (Pacific Time), and Saturday to Sunday, 7 a.m. to 4 p.m. (Pacific Time). If you have questions during the sign-up process, send an email to bookspartner@apple.com. Otherwise, contact us.


All claims are investigated thoroughly and the final decision to approve a claim rests with TSA. If your claim is approved, you will receive a letter and form to complete regarding settlement agreement and/or payment methods. You can check the status of your claim at any time.


When Apple forces companies to offer In App Purchases in order to be on their platform, they also dictate the limits to which you can help your customer. This has a detrimental impact on the customer experience, and your relationship with your customer. It can flat out ruin an interaction, damage your reputation, and it can literally cost you customers. It prevents us from providing exceptional customer service when someone who uses our product needs help.


And with multi-platform products like Basecamp, HEY, and so many others, being forced into using a separate billing system for some of your customers and not others creates significant confusion and complexity for customers.


"We are aware that, due to the lack of external communication in this process, [it has led] to the speculation that Apple [is arrogant or does] not care or [does] not attach importance to consumer feedback. We express our sincere apologies for any concerns or misunderstandings this gives consumers," reads a Google translation version of Cook's letter.


Whether you are applying for a position in an Apple store or are a database engineer looking to expand on your Kubernetes experience, to secure a job at Apple requires a precise and technology-led approach. An Apple cover letter should include only the most relevant tech experience for the specific role that you will be taking on.


Even though 300-350 words for your cover letter might seem a lot, you would be surprised how quickly your cover letter gets filled with meaningless filler phrases. An Apple cover letter that is structured to frame the most important parts of your career story will allow the recruiter to focus on what matters.


This Apple cover letter guide includes a few specific tips to people applying to the company, but for some more (and varied) general information about writing cover letters, our comprehensive cover letter example is well worth a few minutes of your time.


Even Apple needs to know your email address and phone number. Much as they could look you up on their sophisticated database, putting your basic contact details (including your socials if you deem necessary) at the top of your Apple cover letter is essential. They might be on your resume and will therefore get transferred to the Apple ATS system, but there is nothing like including them just in case the hiring manager wants to call you there and then.


Everyone working for Apple needs to be a salesperson to some extent. Influencing those around you lies at the heart of the brand, whether you work in a store or a programming team, so ending your Apple cover letter with a strong sales close will demonstrate that you understand one of the tenets of great influencing: leaving them wanting to find out more.


Apple is known for its minimalist design, so a cover letter that misses the mark in terms of formatting will be an automatic out. Make sure to keep your layout clean and with a good balance of white space to text. Choose a clean font and avoid too many graphics.


If you submit an application to the Affordable Connectivity Program Support Center by mail, you will receive updates by mail regarding your application status (or by email if you provided an email address on your application) . For example, USAC will contact you if additional information or documents are needed and if your application has been approved. Once you receive notification that you qualify for the Affordable Connectivity Program, you can sign up for service with a participating provider following the instructions provided in the email or letter confirming your approval.


Examples of acceptable documentation include a student's report card or an official letter from the school or school district indicating the student's enrollment. The report card or official letter must meet the above requirements. Generic school notices that do not include the student's name and other required information are not sufficient to enroll in the program based on the CEP. 2ff7e9595c


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