Then, of course, there's the question of Blu-Ray as a video player - a thorny issue which I've already discussed at some length on this site, and which we'll undoubtedly return to many times in the coming months. The long and the short of it is that right now, there is no evidence of a massive consumer desire to move past the DVD format. High definition has not been sold effectively to consumers, and upgrades to high definition television appear to simply be happening as consumers opt to replace their old TV sets, rather than in some headlong rush to join the HD Era. The World Cup, which Microsoft among others confidently predicted would drive widespread adoption of HD, has done no such thing - and the simple fact is that while HD looks quite nice, the effect is genuinely too subtle for many consumers to actually care about it. The predominant feeling is that consumers will shift over to HD when the gear drops in price and when they want an upgrade anyway - which isn't exactly the attitude that people selling HD movie discs will be wanting to hear, especially since they must be painfully aware that their window of opportunity is narrow to begin with. In a few years' time, we'll all be getting used to downloading movies over the 'net, just as we're all getting pretty comfortable with doing the same with music now - if HD-DVD or Blu-Ray hasn't taken serious root by the time that point comes, they'll go the way of the Dodo. Or the Minidisc. Or the Super Audio CD. Or the Laserdisc. Or, for that matter, the UMD...
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